GUN
SHOP


When America 
has a gun problem, we opened another gun store. Over 60% of Americans think owning a gun will make them safer. In fact, it increases the risk of homicide, suicide and unintentional death. To make first-time gun buyers think twice we opened a gun shop in NYC. Besides the guns, we designed every single item in the store, attaching a tragic history to it. The target practice posters showed deadly accidents in shooting ranges. The ammo boxes had horrifying stories of tragedies caused by different types of bullets. Promotional flyers featured special deals on used guns – weapons used in accidents in the home. The design of the store was so authentic that pro-gun groups called for a criminal investigation, because gun shops are illegal in New York City.

CLIENT

STATES UNITED TO PREVENT GUN VIOLENCE

AWARDS


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