Fitbit
Find Your Reason

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FItbid invited us to make a global campaign documenting real users and the challanges they overcome with the help of their products. After shooting a few stories around the world, something truly amazing happened. Sandile revealed to us that for the past 4 years he had been trying to get to his wheelchair by himslef. That was his biggest dream at the time. So we asked if he was comfortable with us filming it because it could be interesting for this story. And then the impossible happened. He actually made it to his chair. For the very first time. We decided to turn one moment into a spot itself.





Client
Fitbit
Idea
Find Your Reason
Agency
Grey New York





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