HIGHWAY
ROBBERY

When Volvo was seen as an old school brand, we turned the ad into an innovation itself. To launch the new Volvo XC90 T8, we didn’t create an ad. We invented a new technology. Volvo Highway Robbery turned the XC90 into a sensation before its official launch to the market, which helped to increase pre-sales and brand awareness at the same time

CLIENT

VOLVO

AWARDS


︎︎︎ PRODUCT INNOVATION ︎︎︎ BRANDED CONTENT ︎︎︎ DIGITAL ︎︎︎ ACTIVATION ︎︎︎ SOCIAL ︎︎︎ PRODUCT INNOVATION ︎︎︎ BRANDED CONTENT ︎︎︎ DIGITAL ︎︎︎ ACTIVATION ︎︎︎ SOCIAL ︎︎︎ PRODUCT INNOVATION ︎︎︎ BRANDED CONTENT ︎︎︎ DIGITAL ︎︎︎ ACTIVATION ︎︎︎ SOCIAL ︎︎︎ PRODUCT INNOVATION ︎︎︎ BRANDED CONTENT ︎︎︎ DIGITAL ︎︎︎ ACTIVATION ︎︎︎ SOCIAL ︎︎︎ PRODUCT INNOVATION ︎︎︎ BRANDED CONTENT ︎︎︎ DIGITAL ︎︎︎ ACTIVATION ︎︎︎ SOCIAL

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