When wiper blades ads only talk about safety features, we talked about saving animals lives. To promote Bosch ICON® Wiper blades, instead of another 3D product demo we teamed up with Rob Cantor and Broadway coreographers to introduce a fun music video featuring zombie roadkill. With a very limited media budget, “Don’t Be A Killer Car” became an internet sensation and Bosch’s most effective online film ever.
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