AMAZON PRIME BALL

When Prime Video announced a 10-year streaming deal with the NFL, football fans were upset. They worried that one of the world’s largest corporations could change too many things on the game they love. To calm fans down, we first decided to make their biggest fear come true: we changed the game’s most sacred icon. After a few days of pure madness in the football world, Prime Video revealed it wasn’t here to change the game, just where people watch it. The campaign became an instant hit, increased positive sentiment and helped Prime Video exceed all the expectations during their first NFL season.

CLIENT

AMAZON

AWARDS


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