When brands invest millions and millions of dollars on a-list directors and celebrities to get attention on Super Bowl, we helped The World’s Last Blockbuster steal the conversation by making the opposite of that. With a very limited marketing budget, we created a big game commercial for them - but in the way that only the last blockbuster could: in VHS. The ad ran hyper locally at the store’s Super Bowl party, but the story became news everywhere on the planet.
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