THE COUNTERCURRENT MODE IS A VIGILANT EXERCISE OF LOOKING


AT WHERE EVERYONE IS GOING,AND THEN PURPOSELY



 EXPERIMENTING WITH ALL THE POSSIBILITIES THAT



  ARE ON THE ABSOLUTE OPPOSITE SIDE OF THAT.





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IT HAS HELPED US TO FIND TRULY UNIQUE IDEAS, FRESH BRAND PLATFORMS, DEFINE NEW BRAND PURPOSES, AND ALSO BRING OUTSTANDING BUSINESS RESULTS.











THE COUNTERCURRENT MODE IS A MANTRA THAT GOES FROM OUR INTERNAL PROCESSES TO HOW WE MAKE OUR WORK.













IT MAKES ATLANTIC FLUID AND CONSTANTLY EVOLVING WITH THE GOAL OF ALWAYS BEING AN ESSENTIAL PARTNER FOR BRANDS.




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