COVERBOY

When Covergirl was just for girls, we introduced 
the very first Coverboy. For the first time in COVERGIRL’S history, they chose a male to be their brand ambassador: The Makeup Artist James Charles. The story started with an Instagram post and immediately went viral, getting the attention of all the major media outlets in the U.S. in just a few hours, it became a global story. The campaign continued with tv spots, print ads and Youtube makeup tutorials, all featuring James Charles as the face of COVERGIRL.

CLIENT

COVERGIRL

AWARDS


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